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DMA Awards 2024 Shortlist

10 Oct 2024

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See what campaigns have a chance to #GoFurther this year.

The coolest ideas, a brilliant plan, and perfect execution will get your far – a DMA Award will get you further.

Uncover the campaigns you need to know about: work that moved people, made a difference, and defied expectations.

Our experts Judges have peeled the layers underneath captivating creativity, sizzling strategy, and remarkable results, with only the strongest left still standing.

The result is the DMA Awards 2024 Shortlist.

Click on the categories below to reveal the shortlisted work.

Industry Sectors

Automotive

  • Porsche Dream Electric
    • Agency: Havas CX
    • Client: Porsche Cars Great Britain

  • Meet Dave
    • Agency: TBWA London
    • Client: Nissan

  • The Best Kept Secret
    • Agency: TMW
    • Client: Suzuki

  • Making it worth the wait
    • Agency: VML UK
    • Client: Ford

  • The Lexus Golf DM
    • Agency: VML UK
    • Client: Lexus

B2B

  • Code My Crown
    • Agency: Edelman
    • Client: Unilever, Dove

  • Xero: Healthy Business
    • Agency: House 337 and December19
    • Client: Xero

  • EY.ai Face of the Future
    • Agency: Ogilvy UK, Fink Different, Squidink, Gramercy Park Studios and Hogarth
    • Client: EY

  • Handmade Approach to Opening Doors
    • Agency: The Creative Consultancy
    • Client: Maersk

  • HMRC: Less distraction, more action
    • Agency: Unlimited and Pablo
    • Client: HMRC

B2C

  • EE - Capture the Store
    • Agency: Digitas UK
    • Client: EE

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel

  • Philadelphia: The Power of Friendship
    • Agency: Ogilvy UK
    • Client: Philadelphia

  • Less Malarkey, More SMARTY
    • Agency: The Gate London
    • Client: SMARTY Mobile

  • The Best Kept Secret
    • Entrant: TMW
    • Client: Suzuki

Charity

  • Busting end of life taboos
    • Agency: GOOD Agency
    • Client: Marie Curie

  • The Love Inside
    • Agency: GOOD Agency and MI Media
    • Client: MND Association

  • RSPCA: R.E.S.P.E.C.T for Every Kind
    • Agency: JAA Media and AMV BBDO
    • Client: RSPCA

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • The Melanoma Law
    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

Entertainment and Publishing

  • The Disney Fanbase Builder
    • Agency: Armadillo
    • Client: The Walt Disney Company

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • Feast App: Featuring Flavour Adventures
    • Agency: OLIVER and Precis
    • Client: The Guardian

  • The UK's most inclusive brand
    • Agency: RAPP and Capita
    • Client: TV Licensing

  • Unsilence The Crowd
    • Entrant: Sela and Newcastle United
    • Client: Sela and Newcastle United

Financial Services

  • Xero: Healthy Business
    • Agency: House 337 and December19
    • Client: Xero

  • BlackRock ETF-explained campaign
    • Agency: Mindshare Worldwide
    • Client: BlackRock

  • Re-imagined Lloyds Current Account Onboarding
    • Agency: OgilvyOne
    • Client: Lloyds Banking Group

  • Tax Year End
    • Entrant: OLIVER
    • Client: Barclays

  • Immigrants Wanted
    • Entrant: Uncommon Experience Studio
    • Client: Marshmellow

FMCG

  • 10 v 10
    • Entrant: Ogilvy UK and Ogilvy Syndey
    • Client: Dove

  • Hard Knocks: A Superbowl Film
    • Agency: Ogilvy UK
    • Client: DOVE

  • The Real Cost of Beauty
    • Agency: Ogilvy UK
    • Client: Dove, Unilever

  • Philadelphia: The Power of Friendship
    • Agency: Ogilvy UK
    • Client: Philadelphia

  • From finger-waggin' to finger-lickin'
    • Agency: RAPP
    • Client: KFC

Health and Wellness

  • Say Hello to Hydromol
    • Agency: HH Global
    • Client: Alliance Pharmaceuticals

  • 10 v 10
    • Agency: Ogilvy UK and Ogilvy Sydney
    • Client: Dove

  • The Melanoma Law
    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

  • This is my space
    • Agency: T&Pm and C4
    • Client: Karo Healthcare

  • Say You Served
    • Agency: TMW
    • Client: Office for Veteran Affairs & NHS England

Public Sector

  • An Extraordinary Job
    • Agency: House 337
    • Client: Ministry of Justice

  • The Force Protecting Space
    • Agency: House 337
    • Client: RAF

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • Say You Served
    • Agency: TMW
    • Client: Office for Veteran Affairs & NHS England

  • HMRC: Less distraction, more action
    • Agency: Unlimited and Pablo
    • Client: HMRC

Retail and E-commerce

  • Nudging up Loyalty for IKEA
    • Agency: RAPP
    • Client: IKEA

  • Where London Life Happens

    • Agency: TMW
    • Client: Greene King

  • Don't Gift
    • Agency: Uncommon Experience Studio
    • Client: Not On The High Street

  • Boots segmentation ignites gratitude revolution
    • Agency: VML UK
    • Client: Boots UK

  • Wine Retailer Campaign Pops Corks
    • Entrant: Whistl Doordrop Media
    • Client: Majestic

Sports

  • Hard Knocks: A Superbowl Film
    • Agency: Ogilvy UK
    • Client: Dove

  • Coca-Cola Paris 2024 Campaign
    • Agency: OgilvyOne
    • Client: The Coca-Cola Company

  • Unsilence The Crowd
    • Entrant: Sela and Newcastle United
    • Client: Sela and Newcastle United

  • The Official Card For Fans
    • Agency: Sportfive
    • Client: Ouro and X WORLD WALLET DEBIT CARD

Travel and Leisure

  • Reimagining HX's customer journey
    • Entrant: HX - Hurtigruten Expeditions

  • Roam On
    • Agency: RAPP
    • Client: Virgin Media O2

  • Open the door to more
    • Agency: TMW
    • Client: Govia Thameslink Railway

  • Big Little Welcomes
    • Agency: Uncommon Experience Studio and MG OMD
    • Client: British Airways

  • Let's Do London 2023
    • Agency: Wavemaker Global
    • Client: London & Partners

Utilities and Telecommunications

  • We've Got Your Back
    • Agency: adam&eveDDB
    • Client: BT Business

  • EE - Capture the Store
    • Agency: Digitas UK
    • Client: EE

  • New EE
    • Agency: Digitas UK
    • Client: EE

  • Turning old into gold
    • Agency: RAPP
    • Client: Virgin Media O2

  • Less Malarkey, More SMARTY
    • Agency: The Gate London
    • Client: SMARTY Mobile

Channels

Email

  • The Always-On Lifecycle Programme
    • Agency: Armadillo
    • Client: McDonald's

  • The Disney Fanbase Builder
    • Entrant: Armadillo
    • Client: The Walt Disney Company

  • TAIloring loyalty for Ralph Lauren
    • Agency: RAPP
    • Client: Ralph Lauren

  • Escaping the Black Friday noise
    • Agency: TMW
    • Client: Vodafone

  • Boots' segmentation ignites gratitude revolution
    • Agency: VML UK
    • Client: Boots UK

Mail

  • An Appeal to Humanity
    • Agency: Consider
    • Client: British Red Cross

  • Turning loyalty into lifesaving impact!
    • Agency: Different Kettle and Join the Dots
    • Client: RSPCA

  • The Melanoma Law
    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

  • Boosting DASH Water Sales Effectively
    • Agency: Paperplanes
    • Client: DASH Water

  • The Lexus Golf DM
    • Agency: VML UK
    • Client: Lexus

Out of Home

  • A week in Blackpool
    • Agency: Medialab and New Commercial Arts
    • Client: Alzheimer's Society

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • Big Little Welcomes
    • Agency: Uncommon Experience Studio and MG OMD
    • Client: British Airways

  • Immigrants Wanted
    • Agency: Uncommon Experience Studio
    • Client: Marshmallow

  • Don't Gift
    • Agency: Uncommon Experience Studio
    • Client: Not On The High Street

Social Media

  • The Social Swap
    • Agency: Edelman and LePub Milan
    • Client: Heineken

  • From Data To Donation
    • Agency: MG OMD and OmniGOV
    • Client: NHS Blood & Transplant

  • The Real Cost of Beauty
    • Agency: Ogilvy UK
    • Client: Dove, Unilever

  • Skyrocketing Hawkstone sales on social
    • Agency: T&Pm
    • Client: Hawkstone

  • The Beko Inheritance
    • Agency: VML
    • Client: Beko

Unaddressed Print and Door Drops

  • Dialling Up Full Fibre Success
    • Agency: Go Inspire Group
    • Client: EE

  • Sky Ireland Broadband - Porto
    • Agency: Sky Creative
    • Client: Sky Ireland

  • Door drop delivers Majestic performance
    • Entrant: Whistl Doordrop Media
    • Client: Majestic

  • Door drop results sail away
    • Entrant: Whistl Doordrop Media
    • Client: Ambassador Cruise Line

  • Sandals Doordrop Drives Incremental Revenue
    • Entrant: Whistl Doordrop Media
    • Client: Unique Vacations - Sandals Resorts

Campaigns

AI

  • Snickers Jose Mourinho Own Goals
    • Agency: HELO Productions and T&Pm
    • Client: Mars Wrigley
  • EY.ai Face of the Future
    • Agency: Ogilvy UK, Fink Different, Squidink, Gramercy Park Studios and Hogarth
    • Client: EY

  • TAIloring loyalty for Ralph Lauren
    • Agency: RAPP
    • Client: Ralph Lauren

  • Generating $700K with AI Outbound
    • Agency: SalesCaptain
    • Client: Pixofix

  • The Bubl Generator
    • Agency: VCCP
    • Client: Virgin Media O2

Brand Building

  • Xero: Healthy Business
    • Agency: House 337 and December19
    • Client: Xero

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • The Real Cost of Beauty
    • Agency: Ogilvy UK
    • Client: Dove, Unilever

  • Philadelphia: The Power of Friendship
    • Agency: Ogilvy UK
    • Client: Philadelphia

  • Championing Invaluable Advice
    • Agency: Ogilvy UK
    • Client: St James's Place

Brand Experience

  • EE - Capture the Store
    • Agency: Digitas UK
    • Client: EE

  • Hidden Fan Codes
    • Agency: Edelman
    • Client: Microsoft/ Xbox

  • Coca-Cola Paris 2024 Campaign
    • Agency: OgilvyOne
    • Client: The Coca-Cola Company

  • Unsilence the Crowd
    • Entrant: Sela and Newcastle United
    • Client: Sela and Newcastle United

  • Big Little Welcomes
    • Agency: Uncommon Experience Studio and MG OMD
    • Client: British Airways

Customer Acquisition

  • EE - Capture the Store
    • Agency: Digitas UK
    • Client: Costa Coffee

  • Tax Year End
    • Entrant: OLIVER
    • Client: Barclays

  • Feast App: Featuring Flavour Adventures
    • Agency: OLIVER and Precis
    • Client: The Guardian

  • Sky Ireland Broadband - Porto
    • Agency: Sky Creative
    • Client: Sky Ireland

  • Immigrants Wanted
    • Agency: Uncommon Experience Studio
    • Client: Marshmallow

Customer Journey


  • The Always-On Lifecycle Programme
    • Agency: Armadillo
    • Client: McDonald's

  • The Disney Fanbase Builder
    • Entrant: Armadillo
    • Client: The Walt Disney Company

  • New EE
    • Agency: Digitas UK
    • Client: EE

  • Re-imagined Lloyds Current Account Onboarding
    • Agency: OgilvyOne
    • Client: Lloyds Banking Group

  • Changing Behaviour with Data-Driven Precision
    • Agency: VCCP
    • Client: Canon

Customer Programme

  • The Always-On Lifecycle Programme
    • Agency: Armadillo
    • Client: McDonald's

  • Costa Coffee - Treat Drop
    • Agency: M&C Saatchi
    • Client: Costa Coffee

  • KFC loyalty - the long game
    • Agency: RAPP
    • Client: KFC UK

  • YouTube - High Five For You!
    • Entrant: TLC Worldwide
    • Client: YouTube

  • Growing a Passionate Creative Community
    • Agency: VCCP
    • Client: Canon

Inclusive Marketing

  • The Social Swap
    • Agency: Edelman and LePub Milan
    • Client: Heineken

  • Votes for one and all
    • Agency: McCann Demand and McCann Truth Central
    • Client: The Electoral Commission

  • ALT ALTS
    • Agency: MullenLowe
    • Client: Royal National Institute of Blind People

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • Immigrants Wanted
    • Agency: Uncommon Experience Studio
    • Client: Marshmallow

Innovation for Good

  • From Data To Donation
    • Agency: MG OMD and OmniGOV
    • Client: NHS Blood & Transplant

  • 10 v 10
    • Agency: Ogilvy UK and Ogilvy Sydney
    • Client: Dove

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • The Melanoma Law
    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

  • Unsilence The Crowd
    • Entrant: Sela and Newcastle United
    • Client: Sela and Newcastle United

Integrated

  • New EE
    • Agency: Digitas UK
    • Client: EE

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • Don't Gift
    • Agency: Uncommon Experience Studio
    • Client: Not On The High Street

Launch

  • From finger-waggin' to finger-lickin'

    • Agency: RAPP
    • Client: KFC

  • New EE
    • Agency: Digitas UK
    • Client: EE

  • Reaching new heights with STANLEY
    • Agency: Indicia Worldwide
    • Client: Stanley Black & Decker

  • RSPCA: R.E.S.P.E.C.T for Every Kind
    • Agency: JAA Media
    • Client: RSPCA

  • The Best Kept Secret
    • Agency: TMW
    • Client: Suzuki

Sustainability

  • Sustainable farming, sustainable planet
    • Entrant: CABI
    • Client: CABI

  • We Do Give a Crap
    • Entrant: Herdify and The Specialist Works
    • Client: Who Gives A Crap

  • Driving the green solutions future
    • Agency: Stripe Communications and Lewis
    • Client: ScottishPower

  • Love Food, Hate Waste
    • Agency: The Ideas House
    • Client: Marriott International

  • Don't Gift
    • Agency: Uncommon Experience Studio
    • Client: Not On The High Street

Thoughtful Marketing

  • The Melanoma Law

    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

  • 10 v 10
    • Agency: Ogilvy UK and Ogilvy Sydney
    • Client: Dove

  • The Real Cost of Beauty
    • Agency: Ogilvy UK
    • Client: Dove, Unilever

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • This is my space
    • Agency: T&Pm and C4
    • Client: Karo Healthcare

Data and Tech

Data and Insight

  • From Data To Donation
    • Agency: MG OMD and OmniGOV
    • Client: NHS Blood & Transplant

  • Fast Food to Fast Data
    • Agency: Mindshare UK
    • Client: KFC

  • TAIloring loyalty for Ralph Lauren
    • Entrant: RAPP
    • Client: Ralph Lauren

  • Changing Behaviour with Data-Driven Precision
    • Agency: VCCP
    • Client: Canon

  • Bonjour, Hallo, Ciao, Hola & Namaste
    • Agency: Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD Airport
    • Client: Transport for London

Data Storytelling

  • Don't Gift
    • Agency: Uncommon Experience Studio
    • Client: Not On The High Street

Digital Product

  • KFC loyalty - the long game
    • Agency: RAPP
    • Client: KFC UK

  • Unified Digital Marketing & MOPs Transformation
    • Agency: Sojourn Solutions
    • Client: Virgin Media O2 Business

  • From catalogues to clicks
    • Agency: true
    • Client: St Austell

Marketing Automation

  • The Always-On Lifecycle Programme
    • Agency: Armadillo
    • Client: McDonald's

  • From Data To Donation
    • Agency: MG OMD and OmniGOV
    • Client: NHS Blood & Transplant

  • Unlocking Incremental Generic Growth
    • Agency: MG OMD
    • Client: Specsavers

  • Guest-centric emails delight Travelodge guests
    • Entrant: MoEngage
    • Client: Travelodge

  • TAIloring loyalty for Ralph Lauren
    • Entrant: RAPP
    • Client: Ralph Lauren

Media Strategy

  • Personalising Pet Care at Scale
    • Entrant: AUDIENCES
    • Client: Pets at Home

  • Moo Gives A Crap
    • Entrant: Herdify
    • Client: Who Gives A Crap

  • Choppers don't come cheap
    • Agency: Join the Dots part of Salocin Group and Open Creates
    • Client: Air Ambulance Charity Kent Surrey Sussex (KSS)

  • Breaking the Silence
    • Entrant: Ogilvy UK
    • Client: Mayor of London

  • Big Little Welcomes
    • Entrant: Uncommon Experience Studio and MG OMD
    • Client: British Airways

Craft

Copywriting

  • ALT ALTS
    • Agency: MullenLowe
    • Client: Royal National Institute of Blind People (RNIB)

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • Masala Podcast
    • Agency: RAPP
    • Client: Masala Podcast

  • Where London Life Happens

    • Agency: TMW
    • Client: Greene King

Creative Solution

  • EE - Capture the Store
    • Agency: Digitas UK
    • Client: EE

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • The Beko Inheritance
    • Agency: VML
    • Client: Beko

Design or Art Direction

  • Colour has a new chapter
    • Agency: Ogilvy UK
    • Client: AkzoNobel UK

  • You Already Vote, So Vote
    • Agency: Ogilvy UK
    • Client: My Life My Say

  • Coca-Cola Paris 2024 Campaign
    • Agency: OgilvyOne
    • Client: The Coca-Cola Company

  • The Best Kept Secret
    • Agency: TMW
    • Client: Suzuki

  • The Beko Inheritance
    • Agency: VML
    • Client: Beko

Film, Video or Moving Image

  • The Love Inside
    • Agency: GOOD Agency
    • Client: MND Association

  • Modernising perceptions of the RAF
    • Agency: House 337
    • Client: RAF

  • The Real Cost of Beauty
    • Agency: Ogilvy UK
    • Client: Dove, Unilever

  • Breaking the Silence
    • Agency: Ogilvy UK
    • Client: Mayor of London

  • The Melanoma Law
    • Agency: Ogilvy UK
    • Client: Skin Cancer UK

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