Why B2B telemarketing works

01 Jun 2015

Jacqui Crawley, Chair, DMA Contact Centres & Telemarketing Council and Managing Director at KMB Ltd, talks about why B2B telemarketing works and why you should add it to your marketing mix to deliver results.

The DMA research Good Call: why telemarketing is a potent ingredient in the marketing mix can be viewed here.

Georgina Lippa

Data & Marketing Associations
Project Manager, Media Channels

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Why B2B telemarketing works

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