Why B2B telemarketing works | DMA

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Why B2B telemarketing works

Jacqui Crawley, Chair, DMA Contact Centres & Telemarketing Council and Managing Director at KMB Ltd, talks about why B2B telemarketing works and why you should add it to your marketing mix to deliver results.

The DMA research Good Call: why telemarketing is a potent ingredient in the marketing mix can be viewed here.

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