When should you use video marketing? | DMA

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When should you use video marketing?


“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval , Why You Need a Video Marketing

Video can have a significant boost in interaction, action and usability.

If you are thinking of using video marketing in your next marketing campaign the points below are excellent video formats to engage, entertain and educate your target audience.


Whether you are thinking about product advertising, a sales campaign or an important announcement, a well edited video can engage, interest, evoke emotion and generate the right response.

Video marketing enables you to showcase innovative and unique products, attract new prospects by creating awareness of your company & services and inform existing clients increasing their loyalty to you.

64% of consumers are more likely to buy a product after watching a video about it. (comScore)


Videos can help explain complex concepts and processes over written text.

Video marketing can help create a better understanding of your products and services, showing your target audience the information they need instantly and efficiently.
Your message can become less complicated for your clients to understand the information you are trying to communicate.

Videos Increase People’s Understanding Of Your Product Or Service by 74%. (Digital Sherpa 2014)


An audience will choose watching a short 5 minute video over reading a 25 page manual.

Video marketing can help launch a product with a clear and concise video message allowing your target audience to gain a better understanding of its features.
If your audience requires further information or knowledge of your product, video marketing can drive their curiousity to your website where specific call to actions can be waiting.

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)


Video is excellent for relaying a message through the form of face-to-face interviews. Video case studies help engage with prospects and can encourage them to work with you in the future.

Video marketing can help educate and explain how you have successfully worked with other clients. By telling these success stories you can entice your audience that can help nurture lead and revenue generation.

Video has a 30 day retention rate of 65% vs.10% for text-only. (Socialmediatoday.com)

Using a VideoPak video brochure in your next video marketing campaign can help cut through to your target audience and impress them.

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