Filter By

Show All

Connect to


The Importance of Helping Stakeholders - Legacy Performance Analysis

Legacy Performance Analysis 02 - TEST.png

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report delves into charities whose supporters are most likely to feel that they are a beneficiary from. The report contains some insightful and perhaps unexpected results.

We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Unique Competitor Set (UCS) , the Legacy Potential Premier League Table 2018/19 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on or +44 020 72420702.

You can download the full report here:

Hear more from the DMA

Please login to comment.