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DMA Talent’s Creative Data Academy returns to Scotland in late July. We want to help attendees find that all essential first job opportunity into the Scottish data & marketing industry whether it be an entry level permanent position or a placements.

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How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments.

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In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.

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Based on the emails your customers open and read, what percentage do you believe to be relevant and/or useful to the recipients?

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