Social Media Campaign of the Month â September 2015

Each month the members of the council pick a selection of recent social campaigns that have made the news, are funny interesting or unusual, are great examples of social or just made us smile.

Here’s the selection that caught our eye this month. We start with a noble cause and end with… well, it’s not noble but it did make us smile.

1. #WeHaveAPlan

The UN have embraced social media to help realise their ambition to end global poverty by 2030.

It’s now officially the world’s largest advertising campaign and has harnessed celebrities, sports stars, campaigners and all of us to support delivering their global goals.

It’s a truly social campaign.” Paul Sullivan, Modedaweb

Launched with a worldwide cinema campaign created by Richard Curtis and featuring Aardman animal characters, it is emotive and interactive encouraging everyone to share the goals of ending poverty, reducing inequality and fighting climate change.

2. Burberry #LFW on Snapchat

Always ahead of the game when it comes to digital, Burberry rewarded its huge following on social media with a sneak peak on Snapchat of its London Fashion Week Spring/Summer 16 collection. It shows Burberry really understand the importance of exclusivity to their followers.

“With 81% of Snapchat’s audience below 24 % it wasn’t about direct selling a luxury brand but about inspiring and immersing millennials into the Burberry heritage.” Rebecca Smith, Smart Focus

Burberry never play safe and once again they took us by surprise generating pre-show hype in an intensely competitive media landscape.

“Burberry positioned themselves as innovative and more in touch with youth culture than their competitors” Louise Goulden, Blonde

3. #NostalgiaFM

We love this engagement piece for Co-operative insurance.

“It is hard for financial service brands to emotionally connect with their customers but this really does it and in a relevant way.” Julie Atherton, Indicia

Asked to put in the date of your driving test into a suitably nostalgic juke box and you are given the playlist of that truly memorable moment.

You can download your driving playlist on Spotify to savour the memories and share across social.

4. #ShowYourStrap

M&S have teamed up with Breast Cancer Now to create a campaign which aims to raise £13 million over the next five years in a bid to prevent 9,000 cases of breast cancer a year by 2025. The campaign features 7 inspirational women and crosses the social spectrum on Twitter, YouTube, the M&S website and Instagram.

“A great campaign, and cause” Charlotte Natter, DMA

The campaign is certainly causing controversy as some breast cancer survivors have responded to by showing their scars #ShowYourScar.

5. KFC: Don’t Panic Man

Finally, not worthy but fun.

It’s not strictly a social campaign but it appears that global panic ensues whenever our favourite social platforms are down even causing people to call the emergency services because they can’t access Facebook. However, whether it’s twitter or Tinder you can console yourself with a free KFC.

“KFC now owns that moment by offering a free meal whenever one of the global platforms crash. Pretty clever way of reminding people of their product.” Rebecca Moring, Adobe

You truly don’t have to be alone when you can have a KFC.

By Julie Atherton

Chair of DMA Social Media Council and compiled from contributions by the Members of the Council