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RAPP wins battle of the agencies at DMA Awards 2021

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RAPP had an exceptional evening at the DMA Awards 2021 last night taking home a total of six Gold Awards – the most successful agency at the ceremony this year hosted at London’s Old Billingsgate. The ‘Wine Cellar Feeling’ and ‘How our data-fuelled imagination made it a Christmas to remember’ campaigns both won multiple award categories for their creative execution, cohesive strategy and, ultimately, excellent results for the respective brands.

A breakdown of RAPP’s winning campaigns can be seen below:

Category Campaign
Best Brand Building Campaign Wine Cellar Feeling
Best Thoughtful Marketing Campaign Twitter Street
Utilities and Telecommunications Breaking the Great British Smile Drought
Best Performance Marketing Activity How our data-fuelled imagination made it a Christmas…
Best Customer Acquisition Campaign Wine Cellar Feeling
Financial Services How our data-fuelled imagination made it a Christmas…

Rachel Aldighieri, MD of the DMA said: “Despite one of the most challenging years to date, the campaigns entered into the DMA Awards showcased the exceptional talent and resilience that our industry possesses. Agencies and brands across the UK continue to deliver impactful and engaging work that truly resonates with audiences. Winning a DMA Award means you’ve truly made a difference, so everyone involved should be proud of this achievement.”

The Grand Prix Winner is set to be announced on Wednesday 19 January 2022, with the following three campaigns all in the shortlist:

Campaign Agency Brand
#MakeItStop MBAstack Solace Women's Aid
The Unseen Stats Wunderman Thompson UK BT Sport
Long Live The Prince Engine and EA The Kiyan Prince Foundation

Ogilvy UK also had a fantastic evening taking home five Gold Awards. This was closely followed by VCCP (4), and then MRM and M&C Saatchi taking three home each. The leading brands on the night were Mondelez, Relate, and The National receiving three Gold Awards each.

In total, 15 different agencies and 20 brands each took home at least one Gold across all the categories this year, highlighting the breadth of the great work being done across the data and marketing industry.

This year’s Awards were judged by 300 senior marketers from agencies, brands and suppliers over four days.

For the full list of DMA Awards 2021 winners visit: https://dma.org.uk/awards

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