New report on legacy fundraising highlights 3 key motivations for donors leaving gifts in wills

New research from fastmap and Freestyle Marketing reveals the barriers and motivations for donors when selecting charities for legacies. The results provide marketeers with key benchmarks in order to plot future success.

A Guide to Maximising Legacy Fundraising Consideration uses comparative research across over a hundred charities to identify the drivers of efficient legacy fundraising.

The report identifies that the top three drivers for a donor leaving a legacy to a particular charity are as follows:

Free download code: MAXLEG103 (normally £50, free for DMA members.)

By David Cole, Managing Director, fastmap.