London Fashion Weekend - Lavazza - The Perfect Blend of Experience and Sales

Coffee at a fashion event? Surely it’s more bubbles than barista? Well apparently not. Italian coffee manufacturer Lavazza returned as a sponsor of London Fashion Weekend for the eleventh successive year, positioning itself as ‘representing the association of the best loved and most famous Italian coffee with the world’s centre for fashion and design’. So did it deliver on this? Yes it did

The Lavazza stand was aesthetically pleasing combining clever product display with easy to navigate design led elements ensuring it did not look out of place next to some of the world’s leading fashion labels. The staff were excellent too – knowledgeable, attentive and not to salesy (even though the products were for sale) demonstrating the importance of great staff to link consumer and brand. What I really liked about the stand was the added value experiential element. Having tried your coffee of choice, consumers were encouraged to use a digital screen that asked key questions about your personality and fashion taste to determine your ‘Lavazza look’ and your ideal coffee blend. The result could be shared on Facebook or Twitter with the #LavazzaLook for a chance to win £1000 – a simple and effective mechanic to increase reach

Overall an excellent combination of product demonstration, sales and experience whilst making the product relevant to the event itself. Bellissimo!