05 May 2016
The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made a short video examining the language of engagement: how do customers express themselves as they interact with businesses and brands?
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Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
