Is Channel Data Management Due To Take Off?

We deal with data on a daily basis and have become attuned to what we consider to be the best data management tools and practices around, for both ourselves and our clients; but we are, of course, always on the look-out for the next big thing in data management. And it seems that channel data management (CDM) could just be it.

A recent article on the Channel Pro website takes a look at this exact practice and how it is beginning to infiltrate the business world. At the moment, it is a less well-known form of data management, but it can offer crucial real-time insights for professionals when looking at specific channels.

The article notes that CDM is an outsourced service that gathers information from different business channels, that makes it more concise and understandable, so that professionals can use it to inform their strategic decisions – it makes data actionable, in short.

Various businesses and professionals have begun to sing the praises of CDM, highlighting how it can help optimise business operations, reduce costs and – as stated – create actionable insights.

High-quality data received in real-time can really help to drive a business forward and this, it seems, is precisely what CDM delivers. However, it has been discovered that 90% of organisations still handle channel data manually; this practice is often fraught with human error and can lead to businesses not making the most of their valuable data. We live in a business world where data analytics are essential, so not investing in the best tools to do this makes little business sense.

What do you make of this new, supposed next-big-thing in data management? Do you think it will gain in popularity, or will it fall short of its promises?