Infographic: Nearly half of UK consumers want e-receipts

Digital receipts are convenient, and therefore popular amongst consumers, offering retailers an enormous opportunity to deliver valuable promotional content to customers. The research findings include:

45% of UK consumers would like to receive a digital version of their receipt by email (e-receipt) when buying an item in-store.

However, only a third (31%) of consumers say they ‘always’ or ‘often’ get an e-receipt from retailers. Another 41% report they ‘never’ or ‘rarely’ receive one.

More importantly, nearly two-thirds (64%) of consumers are open to receiving additional marketing content via their e-receipt. This was significant among 18-24 year olds (73%).

The information most desired by UK consumers as part of their e-receipt is notification of upcoming sales (40%), followed by promotions on related products (34%) and information about loyalty programmes (31%).

To find out more or download this report, visit ‘Bringing Together Digital & In-Store Experience – UK Consumer Attitudes Towards Connected Commerce’.