I see⦠a good year for marketing | DMA

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I see⦠a good year for marketing

Now I am no Mystic Meg – but I have to say when I have done ‘year ahead predictions’ before they have been pretty accurate, so the pressure is on to get some goodies from my crystal ball/snow shaker.

1. I see mobile getting creative…mobile is growing as quickly as predicted but the creative output is sometimes disappointing – in 2014 this will change.

2. I see heartstring tugging throughout the year… the John Lewis Xmas ad has made (some of) us cry as has Sainsbury’s reunion work – I think we are going to see the emotions of Christmas ads moving into the other seasons.

3. I see smart content creation… content is king or so they say – in 2014 we will see content continue to grow but in a more strategic, personal, real-time way.

2014 is going to be a good one people. Right I am back off to my caravan to polish my balls (crystal of course).

By DMA guest blogger Richard Dutton, Business Development Director, Arc Worldwide, DMA Board member and DMA Brand Activation Council Chair

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