GRT in Association with the DMA Big Book Crit | DMA

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GRT in Association with the DMA Big Book Crit


Over the past couple of weeks, the Graham Robertson Trust in association with the DMA, hosted the third round of Big Book Crits across five different locations, with each being as successful as the next! Creative Directors came from far and wide, descending upon locations in London, Edinburgh, Bristol, Manchester and Norwich to offer invaluable advice to aspiring creatives with a portfolio of work.

As with all great events, the evening kicked off with networking drinks to allow the students and Creatives to meet each other and establish what they wanted to gain from the evening. After a short introduction, the speed critiquing began. At the London event, there was a special appearance from last year’s winners of the DMA Breakthrough Award, Alis Hâf Rees and Amy Armstrong-Jeffery, who talked through their campaign as well as their experience in working alongside the DMA.

When it came to the speed critiquing, each team/student had five minutes to pitch their three best ideas to a Creative Director before receiving tailored feedback. This process continued throughout the evening to allow the students to gain as much exposure to, and advice from, the Creatives as possible. There was some impressive work on offer, from hippy sheep to sporty pugs, so the evenings really did showcase the brilliant talent out there waiting to be tapped into! The events finished with more networking drinks which gave the perfect opportunity to exchange details as well as continuing the discussion about the work on show.

The Big Book Crits have received fantastic feedback across the board! Alexandra Stan posted about her experience at the Manchester event on her blog here:

If you’re an aspiring creative with a portfolio of work and would love to be involved in the next round, follow us on Twitter @IDMEmploy or Facebook at IDM Employability for more information about the next round of events.

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