Meet the winners of the DMA Breakthrough Award 2016
06 Dec 2016
This year the DMA Breakthrough Award was sponsored by The Economist, and powered - as always - by the Graeme Robertson Trust.
The Award celebrates the next generation of creative talent and gives students the opportunity to shine in front of some of the biggest names in the business, presenting them with a live brief to tackle - and a stage to jump on to on DMA Awards night for the victors.
This year’s brief - provided by The Economist - invited students to come up with head-turning ideas to boost the publication’s female readership. The ultimate winners take home a paid internship at a top agency and a £1,000 cash prize, with second place pocketing £500 and third place receiving £250.
Our judges poured over the best work from 11 different universities in the UK, and last night's DMA Awards unveiled shortlisted entrants and the ulitmate winners. Here's who won what.
In first place were Alis Hâf Rees and Amy Armstrong-Jeffery, from the University of Gloucestershire with their 'To be read' campaign, a winner thanks to its clear understanding of the brief and work that our judges felt could be used by The Economist. You can read more about them on their site here.
Thanks to all our brilliant students for another year packed full with amazing work, and thanks to sponsors The Economist.