Google Testing Shortened Ads on Desktop | DMA

Filter By

Show All
X

Connect to

X

Google Testing Shortened Ads on Desktop

T-54e30ba004456-shortened-ads_54e30ba0043b4-3.png

This was in order to improve the way ads looked on mobile devices and to show users the most relevant and useful information possible.

We've now spotted this happening with desktop search ads (below). However unlike mobile, there isn't always an extension to replace this missing line.

It remains to be seen whether this test will be a success and roll out to more users (we current only see it when logged into one particular Google account). If it does become more common it will necessitate a rethink of the way we structure ad text to ensure that the best message is always displayed and isn't truncated.

If you've seen this test yourself, let us know by tweeting @periscopix or by sending us a message on Google+.

To view this article as displayed on Periscopix's website, please click here.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Addressing the carbon footprint of the print and packaging industry is no longer a choice; it's an absolute necessity. In today's world, clients are seeking greater transparency and demanding carbon accountability.

Businesses blogs drive traffic and improve search rankings. Next to that blogs drive email subscription sign-ups where then the email can drive impressive engagement and conversions. So how do these to work together in a B2B context?

business-blog.jpg

As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today and tomorrow.

Meaningful Measurement - Today and Tomorrow - Salesforce Roundtable.png

As browser providers move to offer more transparency, third-party cookies are being deprecated. ‚ÄčThe Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.

Customer Data Council- The End of Third-Party Cookies_Research articles copy 7_Research articles copy 7.png