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Google Testing Shortened Ads on Desktop

17 Feb 2015

T-54e30ba004456-shortened-ads_54e30ba0043b4-3.png

This was in order to improve the way ads looked on mobile devices and to show users the most relevant and useful information possible.

We've now spotted this happening with desktop search ads (below). However unlike mobile, there isn't always an extension to replace this missing line.

It remains to be seen whether this test will be a success and roll out to more users (we current only see it when logged into one particular Google account). If it does become more common it will necessitate a rethink of the way we structure ad text to ensure that the best message is always displayed and isn't truncated.

If you've seen this test yourself, let us know by tweeting @periscopix or by sending us a message on Google+.

To view this article as displayed on Periscopix's website, please click here.

Marc Warren Marc Warren

Merkle
SVP

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