DMA Email Council - Meeting update

Written by Komal Helyer who sits on the DMA Email Council. Komal is the Marketing Director at Pure360.

Every month the DMA Email Council members and guests meet to not only discuss what’s hot in email marketing, but also to help guide regulation and best practice in the UK and European Email Industry. For more information on the DMA Email Council and council members please click here.

We are now very excited to start bringing you a sneak peek into the insights and topics discussed at the council, we hope you find them interesting. (We promise that it is not all GDPR!)

DMA Email Council Meeting – 4^th June 2018

Industry Updates (a quick run through of interesting news, articles (and good old gossip!) from the last month)

• Did you know that almost 2.7m emails are sent per second in the world?! We loved these 10 Email Facts to Impress from atmail - https://www.atmail.com/blog/10-email-facts-to-impress/
• Marketo recently launched their two tribes of marketing - Marketing First or Legal First - which they believe has been created by GDPR. Which tribe does your brand belong to?
• Is the promotions tab in Gmail a goal or something to avoid at all costs? There are split views on this in the market – some email service providers (ESP’s) recommend that you should stay out of the primary tab and it’s right to be found in the promotions tab. Do brands really have the right for their marketing messages to fight for space next to messages from your friends and family? Many Email Council Members like to remind marketers that the promotions tab is not always one to be afraid of!
• And we wondered whether the views in this article would ring true for the adtech industry – (warning some strong views are included! http://blogs.harvard.edu/doc/2018/05/12/gdpr/)

What the council is working on:-

Email Marketing Best Practice Guide

Email Marketing Benchmarking Report

ePrivacy - We are working with the various regulatory bodies and the government on the impact this regulation will have on the email industry

Guest Speaker

We welcome guest speakers from all types of industry tech providers, ISP’s and other businesses that play in the email and marketing automation space to educate and inform the council. We also love to hear from brands who would like advice from the council members around a particular challenge they may be facing and are willing to do a bit of show and tell on their email campaigns/automations. Don’t worry you don’t have to share any trade secrets!

In June we were glad to welcome Movable Ink, who talked us through their platform. Movable Ink’s intelligent content platform combines content, data and business logic to create hyper personalised content within emails.

To enquire about being a guest speaker please get in touch with Lili Boev at: lili.boev@vutu.re

That’s all for this month, look out for next months issue!

Komal Helyer

Marketing Director, Pure360