DMA Awards 2025 Shortlist Announced

DMA Awards 2025 Shortlist Announced

We are delighted to reveal the shortlist for the DMA Awards 2025, showcasing the very best work in data-driven marketing across the UK.

The DMA Awards are judged against three core pillars – strategy, creativity and results – ensuring that every shortlisted campaign not only demonstrates bold ideas and innovative execution but also delivers measurable business impact.

Leading the agencies this year is Ogilvy with 25 entries across numerous categories, followed by RAPP with 17 entries, Wonderhood with 12, House 337 with 10 and Uncommon with 9.

Among the shortlisted brands are TV License (9), Lloyds (8), Barclays (6), The Guardian (5), Compare the Market (5) and IAG Loyalty (5).

The DMA Awards stand apart for their rigour and integrity. 352 expert judges assessed entries across juries held in London, Manchester, Bristol and Edinburgh, ensuring every campaign was judged fairly and consistently.

Reflecting the DMA’s customer-first ethos, the judging process was designed to represent the diversity of modern Britain. This year, the DMA continued its collaboration with diversity partners including Genius Within, Outvertising, Purple Goat and the DMA Black Marketer’s Council, ensuring a breadth of perspectives in every jury.

Rachel Aldighieri, CEO at the DMA, commented:

“The DMA Awards are built on three core criteria: strategy, creativity and results. This year’s shortlist reflects the best of the UK’s data and marketing talent, with campaigns that not only capture the imagination but also deliver real business outcomes. What shines through across the entries is how customer-first thinking underpins every winning formula.”

For the full DMA Awards 2025 shortlist visit: https://dma.org.uk/awards/award/dma-awards-2025-shortlist

The winners of the DMA Awards 2025 will be announced later this year on 2 December at the DMA Awards show taking place at Old Billingsgate. For further information: https://dma.org.uk/event/dma-awards-night-2025