DMA Awards 2025 Shortlist

Automotive

• Defender | The Journey Unfolds
  • Agency: Accenture Song
  • Client: Jaguar Land Rover


• Finding drivers their perfect match
  • Agency: BBH
  • Client: Audi


• Selling-out the car nobody saw
  • Agency: Flourish Direct Marketing
  • Client: Nissan Motor Corporation


• Škoda Elroq - The Barrier-leaping Launch
  • Agency: Havas CX helia and VML
  • Client: Škoda UK


• Mercedes-Benz Audience First Prospecting
  • Agency: RAPP
  • Client: Mercedes Benz-UK

B2B

• Chefluencer: Driving B2B Growth
  • Agency: Greenpark
  • Client: Unilever Food Solutions


• Santander CCB: Connections
  • Agency: House 337
  • Client: Santander UK


• We've never had anything handed to us on a plate
  • Agency: Ogilvy One
  • Client: EY Foundation


• Viasat goes Above The Noise
  • Agency: Ogilvy One
  • Client: Viasat


• Ericsson 'bubble' of 5G
  • Agency: The Creative Consultancy
  • Client: Ericsson

B2C

• Santander Edge: Sabotage that sold
  • Entrant: House 337 and Santander
  • Client: Santander


• Whatever your habitat
  • Agency: Uber Agency
  • Client: BOXT


• Making the invisible, visible
  • Agency: Wonderhood Studios
  • Client: Soho Parish C of E Primary School


• Homeless Delivery
  • Agency: Wonderhood Studios
  • Client: Soup Kitchen


• Waitrose No.1
  • Agency: Wonderhood Studios
  • Client: Waitrose

Charity

• Smashing Winter Appeal Targets
  • Agency: Campfire Agency
  • Client: Shelter


• Women's Aid: The Ignored Emergency
  • Agency: House 337
  • Client: Women's Aid


• The Guardian Winter Charity Appeal
  • Agency: OLIVER
  • Client: The Guardian


• Ticks for Free
  • Agency: VML UK
  • Client: British Heart Foundation


• Heirlooms
  • Agency: VML UK
  • Client: Suicide & Co.

Financial Services

• Santander Edge: Sabotage that sold
  • Entrant: House 337 and Santander UK
  • Client: Santander


• Making AutoSergei real with Meer-tech
  • Agency: Merkle
  • Client: Compare the Market


• Don't get mad, get investing
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• The Most Effective TYE Ever
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• Life, not death.
  • Agency: VCCP
  • Client: Vitality

FMCG

• Block out with Bloo
  • Agency: Burson
  • Client: Bloo


• Creating 'Drinkspiration' at Scale
  • Agency: Greenpark
  • Client: Campari Group


• Club Classic
  • Agency: Ogilvy UK
  • Client: HELLMANN'S


• Method Deep House Cleaner
  • Agency: OLIVER
  • Client: Method by SC Johnson


• Cheez-It UK&I Launch
  • Agency: ZEAL
  • Client: Cheez-it, Kellanova

Health and Wellness

• Hyper-personalised healthcare? We can.
  • Agency: Digitas UK
  • Client: BUPA


• InSensitive Content
  • Agency: Ogilvy UK and Ogilvy Health UK
  • Client: Boehringer Ingelheim


• Steroids and Me (Sam)
  • Agency: UP There, Everywhere
  • Client: Steritas

Public Sector

• Making Things Right campaign
  • Agency: 23red and the7stars
  • Client: Ministry of Housing, Communities and Local Government


• Extraordinary Jobs in Probation
  • Agency: House 337
  • Client: Ministry of Justice


• RAF Reserves: Find Something More
  • Agency: House 337
  • Client: Royal Air Force


• Birmingham's Licence to Join In
  • Agency: RAPP
  • Client: TV Licensing


• Great TV Brings Us Together
  • Agency: RAPP and Red Bee Media
  • Client: TV Licensing

Retail and E-commerce

• Proving advertising effectiveness for Ruggable
  • Agency: Craft Media London
  • Client: Ruggable


• CUTTING THROUGH BLACK FRIDAY NOISE
  • Agency: PSE Agency
  • Client: Monica Vinader


• Hyper-personalised Mother's Day Campaign
  • Agency: Sinch
  • Client: Clarins


• Not The Thought That Counts
  • Agency: Uncommon Experience Studio
  • Client: IAG Loyalty


• Waitrose No.1
  • Agency: Wonderhood Studios
  • Client: Waitrose

Sports and Entertainment

• NTAH: The Weekend Watchalong
  • Agency: Altair Media
  • Client: National Theatre at Home


• Disney Superfan 360
  • Agency: Armadillo
  • Client: The Walt Disney Company


• The Tradition
  • Agency: Diva Agency and EssenceMediacom
  • Client: Sony Interactive Entertainment UK


• Building A Billion Pound Brand
  • Agency: House 337
  • Client: England and Wales Cricket Board


• Transforming Reader Revenue at Scale
  • Entrant: The Guardian

Travel and Leisure

• The Cunard Difference
  • Agency: Armadillo
  • Client: Cunard


• Planes, Janes and Croc Monsieur
  • Agency: DEPT
  • Client: easyJet


• A Killer Podcast Campaign
  • Agency: Earmax Media
  • Client: Explore Worldwide


• Better Boys Trips
  • Agency: Ogilvy PR
  • Client: First Choice


• Escape key
  • Agency: Uncommon Experience Studio
  • Client: British Airways

Utilities and Telecommunications

• Tech the Halls: Christmas Catalogue
  • Entrant: Go Inspire
  • Client: EE


• Great TV Brings Us Together
  • Agency: RAPP and Red Bee Media
  • Client: TV Licensing


• Flexing for Fame
  • Agency: The Gate London
  • Client: SMARTY Mobile


• Daisy vs Scammers
  • Agency: VCCP and Girl&Bear
  • Client: Virgin Media O2


• Glow
  • Agency: Wonderhood Studios, Generation and Zenith
  • Client: Three UK

Channels

Email

• Selling-out the car nobody saw
  • Agency: Flourish Direct Marketing
  • Client: Nissan Motor Corporation


• The Most Effective TYE Ever
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• Pet Love Songs
  • Agency: OLIVER
  • Client: Pets At Home


• The Guardian's newsworthy evergreen emails
  • Entrant: The Guardian


• Data Powered Pit Stop
  • Agency: VCCP
  • Client: LEGO

Mail

• Defender | The Journey Unfolds
  • Agency: Accenture Song
  • Client: Jaguar Land Rover


• Smashing Winter Appeal Targets
  • Agency: Campfire Agency
  • Client: Shelter


• PEOPLE PAY ATTENTION TO FINEPRINT
  • Entrant: COUSIN


• Home Movers Campaign Sept 2024
  • Agency: Precision Proco
  • Client: DFS


• Making new business a fairytale
  • Agency: The Creative Consultancy

Out of Home

• THIS SHOULD NEVER BE CHRISTMAS
  • Agency: Arthur London
  • Client: Centrepoint


• The Tradition
  • Agency: Diva Agency and EssenceMediacom
  • Client: Sony Interactive Entertainment UK


• Birmingham's Licence to Join In
  • Agency: RAPP
  • Client: TV Licensing
• Making local media Uber contextual
  • Entrant: Talon, Grand Visual and PHD
  • Client: Uber


• Escape key
  • Agency: Uncommon Experience Studio
  • Client: British Airways

Social Media

• Don't get mad, get investing
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• Better Boys Trips
  • Agency: Ogilvy PR
  • Client: First Choice


• Club Classic
  • Agency: Ogilvy UK
  • Client: HELLMANN'S


• Choc need to choc WANT
  • Agency: Red Brick Road
  • Client: NOMO


• Waitrose No.1
  • Agency: Wonderhood Studios
  • Client: Waitrose

Unaddressed Print and Door Drops

• Think outside the oddbox +1648%
  • Agency: &You London and Whistl Doordrop Media
  • Client: Oddbox


• Your New Hospice Appeal
  • Entrant: Black Bear Creative
  • Client: Phyllis Tuckwell Hospice


• Delivering Sticky Acquisition; Ocado Doordrops
  • Agency: Whistl Doordrop Media
  • Client: Ocado Retail


• Door Drop Gets Tails Wagging
  • Agency: Whistl Doordrop Media
  • Client: Tails.com


• Door drop delivers for Waitrose.com
  • Agency: Whistl Doordrop Media and Go Inspire
  • Client: Waitrose

Campaigns

AI

• Winning in Search With AI
  • Agency: Greenpark
  • Client: Unilever


• Making AutoSergei real with Meer-tech
  • Agency: Merkle
  • Client: Compare the Market


• Banking on GenAI
  • Agency: OLIVER
  • Client: Barclays


• Pet Love Songs
  • Agency: OLIVER
  • Client: Pets At Home


• Daisy vs Scammers
  • Agency: VCCP and Girl&Bear
  • Client: Virgin Media O2

Brand Building

• The Tradition
  • Agency: Diva Agency and EssenceMediacom
  • Client: Sony Interactive Entertainment UK


• Building A Billion Pound Brand
  • Agency: House 337
  • Client: England and Wales Cricket Board


• Great TV Brings Us Together
  • Agency: RAPP and Red Bee Media
  • Client: TV Licensing


• Choc need to choc WANT
  • Agency: Red Brick Road
  • Client: NOMO


• Reframing 'Oak': dependable to desirable
  • Agency: TMW, part of Accenture Song
  • Client: Oak Furnitureland

Brand Experience

• Hyper-personalised healthcare? We can.
  • Agency: Digitas UK
  • Client: BUPA


• Sprite Hot Seats
  • Agency: Ogilvy UK
  • Client: The Coca Cola Company


• Mercedes-Benz Audience First Prospecting
  • Agency: RAPP
  • Client: Mercedes-Benz UK


• Homeless Delivery
  • Agency: Wonderhood Studios
  • Client: Soup Kitchen

Customer Acquisition

• Making AutoSergei real with Meer-tech
  • Agency: Merkle
  • Client: Compare the Market


• The Guardian's £4m acquisition programme
  • Agency: OLIVER
  • Client: The Guardian


• Mercedes-Benz Audience First Prospecting
  • Agency: RAPP
  • Client: Mercedes-Benz UK


• Birmingham's Licence to Join In
  • Agency: RAPP
  • Client: TV Licensing


• Great TV Brings Us Together
  • Agency: RAPP and Red Bee Media
  • Client: TV Licensing

Customer Journey

• Defender | The Journey Unfolds
  • Agency: Accenture Song
  • Client: Jaguar Land Rover


• The Cunard Difference
  • Agency: Armadillo
  • Client: Cunard


• Making mortgages a lasting relationship
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• "Surprisingly Good" App
  • Agency: RAPP
  • Client: Barclays


• Data Powered Pit Stop
  • Agency: VCCP
  • Client: LEGO

Customer Programme

• Disney Superfan 360
  • Agency: Armadillo
  • Client: The Walt Disney Company


• Beginning of a beautiful friendship
  • Entrant: Fortnum & Mason


• Connected Money Management Experience
  • Agency: Ogilvy One and Stick & Twist
  • Client: Lloyds Banking Group


• Getting Loyalty on Track
  • Agency: Paragon DCX
  • Client: Great Western Railway


• Glow
  • Agency: Wonderhood Studios, Generation and Zenith
  • Client: Three UK

Integrated

• Hyper-personalised healthcare? We can.
  • Agency: Digitas UK
  • Client: BUPA


• Škoda Elroq - The Barrier-leaping Launch
  • Agency: Havas CX helia and VML
  • Client: Škoda UK


• Better Boys Trips
  • Agency: Ogilvy PR
  • Client: First Choice


• Whatever your habitat
  • Agency: Uber Agency
  • Client: BOXT


• Avios Everyday
  • Agency: Uncommon Experience Studio
  • Client: IAG Loyalty

Launch

• Selling-out the car nobody saw
  • Agency: Flourish Direct Marketing
  • Client: Nissan Motor Corporation


• Škoda Elroq - The Barrier-leaping Launch
  • Agency: Havas CX helia and VML
  • Client: Škoda UK


• Santander Edge: Sabotage that sold
  • Entrant: House 337
  • Client: Santander UK


• Avios Everyday
  • Agency: Uncommon Experience Studio
  • Client: IAG Loyalty


• Cheez-It UK Lanch
  • Agency: ZEAL
  • Client: Cheez-it, Kellanova

For Good

Inclusive Marketing

• We've never had anything handed to us on a plate
  • Agency: Ogilvy One
  • Client: EY Foundation


• Don't get mad, get investing
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• Redefining Ageing With Everyday Confidence
  • Agency: TBWA London
  • Client: SunLife


• DIFFERENCE MAKES A DIFFERENCE
  • Agency: The Ideas House
  • Client: The University of Brighton


• How TfL encouraged BAME cycling
  • Agency: VCCP and Wavemaker
  • Client: Transport for London

Innovation for Good

• Ukraine: The Latest translated
  • Agency: Bountiful Cow
  • Client: The Telegraph


• From Data to Life-Saving Donations
  • Entrant: OmniGOV at MG OMD
  • Client: NHS Blood & Transplant


• Allergy AI Chatbot for Schools
  • Agency: The Institute of Clever Stuff
  • Client: Benedict Blythe Foundation


• Steroids and Me (Sam)
  • Agency: Up There, Everywhere
  • Client: Steritas


• Homeless Delivery
  • Agency: Wonderhood Studios
  • Client: Soup Kitchen

Sustainability

• Change the Game
  • Agency: addmustard
  • Client: Sokito


• Climate Justice: Taxing Luxury Travel
  • Agency: Eleven
  • Client: Oxfam


• Testing, testing... Sustainability through efficiency
  • Entrant: Join the Dots, part of Salocin Group and Herdify
  • Client: RSPCA


• A greener London with TfL Cycle Sundays
  • Agency: VCCP and Wavemaker
  • Client: Transport for London

Thoughtful Marketing

• MSI Reproductive Choices: Signed Away
  • Agency: JAA Media and GOOD Agency
  • Client: MSI Reproductive Choices


• We've never had anything handed to us on a plate
  • Agency: Ogilvy One
  • Client: EY Foundation


• Turning pocket money into life
  • Agency: Ogilvy One
  • Client: Lloyds Banking Group


• Lidl Foodies
  • Agency: We Are Futures
  • Client: Lidl


• Homeless Delivery
  • Agency: Wonderhood Studios
  • Client: Soup Kitchen

Data and Tech

Data and Insight

• Herd Mentality Drives RSPCA Donations
  • Entrant: Herdify and Join the Dots, part of Salocin Group
  • Client: RSPCA


• Making AutoSergei real with Meer-tech
  • Agency: Merkle
  • Client: Compare the Market


• Barclays' Performance Sprint
  • Agency: RAPP and OMD
  • Client: Barclays


• Destination Loading
  • Agency: Uncommon Experience Studio
  • Client: IAG Loyalty


• Ticks for Free
  • Agency: VML UK
  • Client: British Heart Foundation

Marketing Automation

• Making AutoSergei real with Meer-tech
  • Agency: Merkle
  • Client: Compare the Market


• Elevating Member Experience Through Innovation
  • Agency: Merkle
  • Client: Nationwide Building Society


• Increasing Trustpilot reviews through automation
  • Agency: Mfuse
  • Client: Virgin Money


• Barclays' Performance Sprint
  • Agency: RAPP and OMD
  • Client: Barclays


• The Guardian's Flagship Automated Journey
  • Agency: The Guardian

Media Strategy

• Born To Run
  • Agency: Ogilvy UK
  • Client: Dove


• "Surprisingly Good" App
  • Agency: RAPP
  • Client: Barclays


• Birmingham's Licence to Join In
  • Agency: RAPP
  • Client: TV Licensing


• Barclays' Performance Sprint
  • Agency: RAPP and OMD
  • Client: Barclays


• Glow
  • Agency: Zenith, Wonderhood Studios and Generation
  • Client: Three UK

Craft

Copywriting

• THIS SHOULD NEVER BE CHRISTMAS
  • Agency: Arthur London
  • Client: Centrepoint


• Holiday. Starts. Here.
  • Entrant: easyJet

Creative Solution

• Behavioural Science Powers Avios Innovation
  • Agency: Ogilvy Consulting and Uncommon Studio
  • Client: IAG Loyalty


• Club Classic
  • Agency: Ogilvy UK
  • Client: HELLMANN'S


• Reframing the cruise experience
  • Agency: Pablo London
  • Client: P&O Cruises


• Escape key
  • Agency: Uncommon Experience Studio
  • Client: British Airways


• Dirty Protest
  • Agency: Uncommon Experience Studio

Design or Art Direction

• Myeloma, the signs
  • Agency: Lane
  • Client: Myeloma UK


• Shadows
  • Agency: Ogilvy UK
  • Client: The Coca-Cola Company


• Escape key
  • Agency: Uncommon Experience Studio
  • Client: British Airways


• Making the invisible, visible
  • Agency: Wonderhood Studios
  • Client: Soho Parish C of E Primary School


• Flood The Feed
  • Agency: WPP: MEDIA Future Group
  • Client: Google Pixel

Film, Video or Moving Image

• Women's Aid: The Ignored Emergency
  • Agency: House 337
  • Client: Women's Aid


• 24 Puppies Campaign
  • Agency: Lane
  • Client: Scottish SPCA


• We've never had anything handed to us on a plate
  • Agency: Ogilvy One
  • Client: EY Foundation


• Great TV Brings Us Together
  • Agency: RAPP and Red Bee Media
  • Client: TV Licensing


• Heirlooms
  • Agency: VML UK
  • Client: Suicide & Co.