Blue-chips not ready for mobile internet

Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a new study shows.

The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.

Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.

“FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.

Read the full article in the FT: http://www.ft.com/cms/s/0/bd059e26-4cf2-11e2-a99b-00144feab49a.html#axzz2Goqxm7a5