Blue-chips not ready for mobile internet | DMA

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Blue-chips not ready for mobile internet

Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a new study shows.

The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.

Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.

“FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.

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