Blue-chips not ready for mobile internet | DMA

Filter By

Show All
X

Connect to

X

Blue-chips not ready for mobile internet

Two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones, a new study shows.

The research demonstrates that UK that blue-chips are failing to keep pace with mobile internet adoption.

Most corporate websites are designed for large computer screens and fast internet connections – even though half the population browses the web through smartphones such as the iPhone.

“FTSE 100 companies are not mobile-ready and are wasting millions of pounds on internet advertising by sending visitors to websites that do not work as users expect them to,” said Jonathan Bass of Incentivated, a mobile marketing company that carried out the research for the Financial Times.

Read the full article in the FT: http://www.ft.com/cms/s/0/bd059e26-4cf2-11e2-a99b-00144feab49a.html#axzz2Goqxm7a5

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.

Guide to Generative AI_image.jpg
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
CD_SG - Social Template - UK Infographic.png

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

iStock-1366023601.jpg

Placing customers at the heart of business is nothing new – happy customers tend to be loyal, and with each passing year, we’re seeing more and more companies recognise the value of delivering a great customer experience (CX).

CX predictions_iStock-1477183258.jpg