Behavioural economics with the IDM

Looking to gain insight into the inner workings of your customer’s mind-set? We’ve got just the thing. The IDM have developed two exciting new courses which aim to provide a practical guide to incorporating behavioural economics into your marketing strategy.

The IDM have developed two new courses that delve into the world of behavioural economics. Both courses will provide a better understanding as to how real people make economic decisions. Ideal for anyone involved in planning and developing marketing communications.

Each session will give you the theoretical and practical underpinning to turn your marketing from being unpredictable into the predictable.

The IDM’s short course in behavioural economics is a one-day course in Central London which gives you a practical guide to behavioural economics principles. Dates available 24 October, 23 November and 17 December.

Click here to learn more.

Alternatively the IDM’s professional certificate in behavioural economics provides an in depth understanding of behavioural economics through online learning. Dates available 25 September, 01 October, 15 October, 05 November and 19 November.

Click here to learn more.

Interested in more training with the IDM?

Click here to check out the short courses The IDM offer for managing and strengthening customer relationships

The IDM also offer a wide range of GDPR learning options to help your staff understand the regulations and apply the theory in day-to-day practice. Click here to find out more.