Baby Boomer Legacy Marketing report | DMA

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Baby Boomer Legacy Marketing report


At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of market research insights into the barriers and motivations to legacy giving to help guide legacy fundraising strategy for both charities and membership bodies across the world.

This latest report offers baby boomer legacy marketing insights and includes important information for any charity planning their legacy fundraising strategy. The report contains insights on baby boomer legacy giving, which are of great importance for legacy fundraisers who should be targeting this group (also known as generation x).

Baby boomers were born early- to mid-1940s and ending anywhere from 1960 to 1964, meaning now they are all of legacy giving age. The research suggests that there is a huge legacy giving opportunity in the baby boomer generation who are now the wealthiest generation in the world.

Charities can expect a fantastic return on investment for money spent on legacy fundraising but, because the results of legacy fundraising are notoriously hard to track it can sometimes be hard for charities to justify increasing their spend. This baby boomer legacy research report includes actionable marketing insights on the amount of baby boomers still considering their legacy giving and how big of an opportunity there is for charities. This report will give legacy marketing specialists the research insights they need to make a case for increased focus on legacy marketing.

We regularly help charities with bespoke legacy marketing insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about this, our baby boomer legacy marketing research and other fundraising and marketing research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on or +44 020 72420702.

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