7 Key Marketing Trends for 2015 | DMA

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In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences.

Among these channels, email remains a standout tool for nurturing relationships and driving purchase decisions.

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Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

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Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

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Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

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