2016 Home Shopping Trends Report | DMA

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2016 Home Shopping Trends Report


The 2016 Abacus Annual Trend report reviews consumer spending patterns across the home shopping sector in 2015. The report is made possible by Abacus Alliance members sharing transactional information on their customers. The combined dataset is unparalleled in depth and breadth, making it a robust platform for research that can be trusted. The review looks at six macro categories: clothing, food and wine, gardening, home interiors and household goods, gifts, gadgets and entertainment and generalist retail.

It also contains valuable insight from Step Solutions, IAB UK and Planalytics on the latest channel trends and influencers, an overview of the UK economy in 2015 with Capital Economic's Mark Pragnell and interviews with industry leaders, such as Dara O'Malley from J D Williams, Rob McMahon from Madeleine, Jo Whitworth from Plumbs, Lynn Cordall from Damart and Arun Mundle from Easylife.

To view the report in full go to 2016 Home Shopping Trends Report

For a copy of the report please email sara.sartorius@epsilon.com

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