20:20 DATA VIEW | DMA

The DMA Awards are now open for entries. Early bird ends 25 July. Enter now to claim your spotlight.

Filter By

Show All
X

Connect to

X

20:20 DATA VIEW

T-moving-illusions-slime.jpg

Unbelievably, this optical illusion is a still image. It may send your brain into a spin, but that’s nothing compared to the lack of focus some organisations have when it comes to their name and address databases.

However, this year many companies are facing up to the task of getting real value from their files by focusing on the quality of their records.

Deciding to cleanse is just the first step. You also need to decide which sources to use to verify your records. If you want to find out about the various suppression files, our free guide to data cleansing sources is essential reading.

To download your free copy go to www.hopewiser.com/2020vision

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Members of the Customer Data Council share their key takeaways from the Value of Customer Data Report and offer their advice on how to maximise the impact of your data...

VoCD Key Takeaways Cover Image.png

Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.

Depositphotos_140952700_S.jpg

Tim Spencer, founder and CEO of M+C Saatchi Fluency, part of M+C Saatchi Consulting, breaks down how leading teams are really rebuilding their insight functions for competitive advantage.

A vibrant, colorful conceptual illustration showing the combination of data, artificial intelligence.jpeg

We're approaching the halfway point of 2025. As an experienced list broker, here's which trends we've seen so far this year.

image.jpg
Consent Preferences