Webinar: Visual Marketing Series - Converting bystanders to buyers

According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.

This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.

Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:

• Video and photo advertising
• The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
• How to identify highest converting visual content
• A-B testing on social
• UX: from ads to purchase
• Case studies on successful ad campaigns

In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.

At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.

Sign up now for the low-down on social media advertising

Seize this opportunity to register to Webinars 1 and 3 of this series to get your certificate of completion of the Visual Marketing Series at the end:

Wednesday 16 March, 3.00pm, Webinar: Visual Marketing Series - Driving visual earned content

Wednesday 11 May, 3.00pm, Webinar: Visual Marketing Series - Engage consumers across the entire journey

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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