2019 Silver Technology

Agency: Stein IAS

Client: Trelleborg Marine & Infrastructure

Campaign Name: The SafeTug 360° Experience

Campaign Overview

Revolutionary software aid SafeTug makes bringing in vessels safe and more efficient, but greater market awareness was needed.

Strategy

360° video was key to create awareness of TM&I's groundbreaking product among an audience relatively unused to smart technology.

The experiential content showed how the solution enhances port operations.

It was promoted via a highly targeted campaign to generate leads among existing and new customers.

Creativity

Tugs use 360° thrust and visibility, so the creative solution involved showcasing SafeTug's benefits in an immersive 360° video and VR experience through the complicated berthing process of a 57,000 tanker.

To truly value SafeTug, the audience needed to view it in action.

An immersive 360° video was deployed - viewable on desktop using mouse to shift perspective, or on smartphone using cardboard VR.

Drones took aerial shots, and filming took place in rare perfect conditions.

Breathtaking wide-angle shots gave a great view of the docking process, enabling the film-makers to tell their story accurately and artistically.

Results

FOR JUDGES EYES ONLY

The Team

David Croucher, Head of Video Production, Stein IAS - Travis Birdsall, Designer, Stein IAS - Tom O'Rouke, Content Writer, Stein IAS - Charlie Miles, Information Architect, Stein IAS