2019 Bronze Best Use of AI
04 Dec 2019
Agency: Merkle, Twipe
Client: The Times
Campaign Name: James - Your Digital Butler
Campaign Overview
News UK’s The Times wanted to increase engagement - and lower churn - by using AI-driven machine learning to make content more valuable to readers.
Strategy
Creativity
Results
The Team
Pete Evia-Rhodes, Director of Customer Value, The Times & Sunday Times, News UK - Mike Migliore, Head of Customer Value, The Times & Sunday Times, News UK - Elon Woodman-Worrell, CRM Manager, The Times & Sunday Times, News UK - Parm Atwal-Uddin, Head of Customer Campaign Management, News UK - Jackie Boholst, Senior Campaign Planner, News UK - Mukund Venkataramen, Principal Data Scientist, News UK - Dan Gilbert, Director of Data, News UK - Jayasureya Revendran, News UK - Danai Christodoulou, CRM Analyst, News UK - Danielle Di Michel, News UK - Alan Hunter, Head of Digital, The Times & The Sunday Times, News UK - Nathan May, Growth Editor, The Times & The Sunday Times, News UK - Tily Tang, Account Director, Pulse Creative - Danny Lein, Founder and CEO, Twipe Dana Nastase, Head of Business Development, Twipe - Jasmien Lismont, Project Manager & Data Scientist, Twipe - Hannes Buseyne, Data Scientist, Twipe - Rikesh Harypursat, Technical Consultant, Merkle - Adam Valdinger, Campaign Consultant, Merkle - Jim Ng, Campaign Consultant, Merkle
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