14 May 2015
Guinness customers feel their local pub is ‘made’ by them and their mates. Great nights rely on spontaneity, so the brand needed to be just a phone tap away to help customers round up their mates and share their location.
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 27k+ marketers, just register your interest and one of the team will get in contact with you
If you are looking to download a report please request report here and select the report you’d like to access to get it straight to your inbox. If you can't see the report you'd like to access, contact: membership@dma.org.uk.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.