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Selligent: Five Marketing Efficiencies for Success in a New World


Businesses are now adapting to their take on the new normal. But what’s the new normal for you and your company?

Brands and marketers are quickly trying to figure out where they fit in this new world and how can they reach and communicate with their customers, both empathetically and effectively.

Tune in for a masterclass alongside Selligent's Director of Marketing, Northern Europe, Sam Counterman on the five key areas brands and marketers need to think about in the wake of coronavirus.

Chaired by Janet Snedden, Founder, CustomerKIND, the webinar covers:

  • Brand building - land short-term strategy
  • Personalisation & why it matters
  • Privacy: A shift in consumers' trust
  • Data modelling: using data to build customer loyalty
  • AI and machine learning: Work smarter, not harder
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