Salesforce Datorama: Measuring Cross-Channel Engagement

The digital landscape brands must navigate has continued to expand in recent years. More than ever, consumers are choosing to connect with brands through how, when and where they want to - meaning they also expect brands to be there when they choose to engage. Making understanding and measuring this cross-channel engagement more challenging, but the rewards for doing so successfully greater too.

Data, analytics and advanced technology are at the heart of brands ability to deliver the evolving experiences customers want from this future. Armed with data, marketers at all levels are expected to prove the value of every marketing investment and now more than ever it is an imperative. Unprecedented access to tools and data has resulted in a fundamental shift in how marketers measure success and make decisions.

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