Privacy, regulation and you

Before its implementation, marketers were concerned about how GDPR could affect digital marketing. Many businesses were wondering how this set of rules - which essentially have been created to empower consumers to have more control over their data – would impact an industry that needs personal data to thrive.

Join the DMA’s director of policy and compliance John Mitchison and Skip Fidura, strategy and insight director, dotmailer and chair of the responsible marketing committee as they discuss how digital marketing is being affected by GDPR and how it might be further affected by ePrivacy.

You will:

• Hear the ins and outs of how GDPR has altered the digital marketing landscape
• Hear more about preparing for ePrivacy from the DMA
• Understand how your marketing can thrive in the new regulatory environment