Outra: How AI is Changing Retail as We Know It | DMA

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Outra: How AI is Changing Retail as We Know It

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Artificial Intelligence (AI) has the potential to completely transform the traditional retail experience and take it to the next level, with personalisation, automation and increased efficiency.

Potential customers will soon expect their favourite brands to provide them with the right assistance and guidance to help them in making confident purchase decisions.

As a result of this, organisations now need to rethink their retail strategies to align with the new way customers are buying.

Listen to this webinar and you will:

  • Explore the emerging trends within retail; increasing customer choice, the impact of discretionary speed and retail as an experience
  • Learn how to use AI to create a more precise understanding of smart location planning and how to utilise different customer types
  • Hear case studies on how to optimise your AI journey

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