OneTrust: The Value of Consent and Preference Management

Without access to data, how can you expect to truly understand your customers’ needs, wants, and desires?

The systems that manage these preferences are therefore vital for brands not just to have, but to get right.

Watch to investigate how you can manage consent and preferences correctly and effectively.

This session also uncovered a sneak preview from our upcoming Data Management: Breaking Down Consent and Preferences 2022 report.

In a discussion led by Tim Bond, Director of Insight, DMA, and Kenta Barrett, Solutions Engineer, OneTrust, you’ll discover:

• The wider business impact of good data management
• How you can keep your data accurate
• The best way to bring privacy and personalisation together