The Data (Use and Access) Act marks a turning point in how organisations can use customer data, bringing new rules, fresh flexibility, and clear opportunities for growth that DMA members are well-placed to take advantage of.

This member-only webinar explores the four most commercially significant changes, and how your organisation can capitalise on them:

1. Legitimate Interests
2. Soft Opt-in
3. Cookies
4. Third-party data

We'll also review any draft ICO guidance published to date to support early understanding and confident implementation.

What you'll gain:

• A clear understanding of the growth opportunities unlocked by the DUA Act.
• Practical insight into how to make the most of the changes.
• Confidence in compliance, backed by the DMA's direct role in shaping the legislation.

You'll hear from:

• Andrew Bridges, Data Governance Manager, Sagacity Solutions
• Chris Combemale, Director of Policy and Public Affairs, DMA
• Fedelma Good, Data Protection and ePrivacy Consultant, Best Practice Privacy Ltd
• J Cromack, Chief Revenue Officer, Salocin Group
• Jaemie Cameron, Director of Legal and Compliance, DMA

With input from our members, the DMA influenced these key pro-growth reforms. Reforms that could unlock over £500 million in investment across print production, data sales, creative development and postage, and generate £290 million in additional annual donations for the charity sector.

This is your essential update to get ahead, make the most of the legislative changes, and ensure you're fully up to date on what compliance will require.