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DPO: Marketing Vs Service Email and the Soft Opt-In

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Knowing the difference between a service message and one that is marketing to your customers could save your business from ending up on the wrong side of the Information Commissioners Office.

Chaired by Komal Helyer, VP Marketing, Pure360, join our expert speakers Rob Masson, CEO, The DPO Centre and Stuart Freeman, Data Protection Officer, The DPO Centre who will be giving their take on marketing vs service emails, legitimate interests, and consent for direct marketing. During the webinar you will:

  • Discover the importance of consent and how it can use this correctly
  • Learn the key differences between service and marketing emails and how not knowing the difference can negatively impact your business
  • Have your questions answered by industry experts during our Q&A session
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