Digital Advertising Guidance

The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review.

Our new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals.

Chaired by Fedelma Good, Director, PwC UK during the webinar you will:

• Hear from Julia Porter, Director, Data Protection Network, who will discuss The Seven-Step Ad Tech Guide and provide advice to help marketers understand the process and technology responsible for the programmatic channel
• Learn from our panel discussion featuring Media Consultant, Phil Livingstone, Thomas Van der Valk, Privacy Policy Manager EMEA, Facebook and Richard Nevinson, Group Manager, ICO
• Discover how to apply the learnings from our Seven-Step Ad Tech Guide to your business