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Datorama: Leading Through Change - How to Create a Marketing Measurement Strategy


The modern marketer needs to be agile.

Whether responding to a changing landscape, current events, or ephemeral consumer preference, marketers need to be able to adapt quickly in order to provide opportunities for growth to support their business.

Join us to discover how creating a measurement strategy can help your business find certainty in uncertainty.

Chaired by Mark Cripps, CMO, The Economist you will:

  • Learn from Jonathan Beeston, Product Marketing Director, EMEA, Datorama why creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence
  • Discover how to create and set in a place an effective measurement strategy from home
  • Find out how to position marketing as a pillar for marketing growth

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