DMA - Data & Marketing Association

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Richard Calvert

Richard Calvert

The Thread Team
Founding Partner and CSO

I'm a Modern Marketing Strategist with a strong background in Customer Experience, Data-driven Transformation and Innovation working with global blue chip clients, modern creative and media agencies and start-ups.

I grew-up with enormous expectations about the potential of technology to change our daily lives. Brought-up on a diet of Star Trek and Star Wars I knew that technology and media would eventually coalesce in the service of people. The only question was, how quickly?

My impatience, curiosity, imagination and optimism has driven my personal journey - working with Brands and Businesses to create experiences, services and support change built on the promise of technology and always in the service of real people.

Of course, as with all revolutions this would not be without risks - both ethical and practical (thank you Terminator) but that’s what makes progress and change fascinating.

People are at the heart of everything I do - orchestrating insight, data, technology and brand to design innovative, creative and effective solutions that serve real needs for real people. I do that with engaged, excited teams - taking everyone from Account Exec to the C-suite client with me on the journey.

I work with Global clients as easily as entrepreneurial start-ups across a broad range of categories from Automotive to FMCG, Financial Services and Technology. My recent focus has been on Digital integration; Relationship Marketing; Content Planning and Brand evolution.