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Nicola Farwell

Nicola Farwell

VisitScotland
Senior CCRM Analyst

Customer is king. Long and profitable one to one relationships are only possible by understanding customers' as individuals and creating interactions that are unique to them. That's were data driven insight comes into its own. Combining my marketing experience I create data driven insight to shape and inform marketing strategy.

I am passionate about organisations build consumer value and trust to enable us to continue to use data ethically and within the legal framework.