Michelle de Souza

Age UK
Chief Data Officer

Chair of the Fundraising Working Group

Michelle chairs the Fundraising Working Group of the DMA, and is member of its Privacy Working Group. She is also Chair of the Telephone Preference Service. As a data practitioner she has a particular interest in the real-world challenges that organisations must overcome inorder to remain compliant and optimise digital advertising that is delivered programmatically.

As Chief Data Officer at Age UK. Michelle is responsible for the organisation's customer contact strategy, Organisational data governance, marketing services, customer research, analytics and insight functions.

Prior to joining Age UK, she worked for Argos Retailers and Arcadia Group.