Matthew Housden
Principal lecturer, University of Greenwich and Director, Face Value Consulting
Matthew is principal lecturer in the marketing group at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business. He has been a visiting professor at Hult International Business School and visiting faculty at the University of Leeds Business School, Henley Management College and Imperial College London.
He is a director of Face Value Consulting and has worked with companies such as ABInbev, Aviva, Barclays, Barclaycard, Cadbury, Carlsberg, Cisco, DAC Beachcroft, Deloitte, DHL, FedEx, Fiat, Ferrero, IBM, ISG, International Multi foods, Kraft, Microsoft, Nichirei, Tarmac, The London Business School, Royal Mail, Serco, Swiss Reinsurance and Wella.
He is chief examiner for marketing subjects at the Association of Business Executives.
He is a trustee of Montage Theatre Arts, a charity supporting disadvantaged children in SE London. In 2015 Matthew was appointed as a trustee of the DM trust. The trust aims to raise standards in the data driven and digital marketing industry through sponsoring academic research into responsible and effective data driven marketing alongside initiatives to promote skills development, equality, inclusion and diversity in the sector. In 2017 he was appointed as chair of the trust.
He is an elected honorary life fellow of the Institute of Data and Marketing (IDM), a member of the (IDM) education council and a member of the qualifications and training advisory board.
His books include:
- Principles of Direct, Database and Digital Marketing, FT Prentice Hall
- Direct and Digital Marketing in Practice, A and C Black
- Strategic Marketing Management, Butterworth Heinemann
- Market Information and Research, Butterworth Heinemann
- Successful Market Research, Hodder and Stoughton
- Market Research for Managers, Butterworth Heinemann
- International Marketing in Action, Kogan Page
- Marketing Research and Information, Butterworth Heinemann
- Project Management for Marketing, Butterworth Heinemann
- Diploma and Direct and Digital Marketing Open Learning Course Material IDM
He has been a syllabus advisor to CAM and is a tutor and former examiner at the Chartered Institute of Marketing. He is a full certified member of the Market Research Society and a member of ESOMAR and the CIM. He is a Fellow of the Higher Education Academy.
He is an IDM Educator of the Year and five times gold award winner in the IDM National Student competition.