University of the West of England
Dr Mario Vafeas is Associate Professor in Marketing at Bristol Business School, University of the West of England. Besides teaching at undergraduate and postgraduate levels, he delivers workshops in strategic marketing to SMEs, and conducts research into client-agency relationships and value co-creation. This research has led to numerous workshops with practitioners in the South-West. Prior to entering academia, Mario worked as a marketer in the FMCG sector and in client services in marketing agencies.