John Willacy

Nail On The Head Productions Ltd
Media Consultant and Commercial Director

John is a performance marketing professional with a wide range of experience of integrated, multi media, digital and data led advertising business solutions.

Currently working as a media and business consultant for content production, John's previous roles include Commercial Director at MC&C, an award-winning direct marketing media agency where he was responsible for all media trading, commercial income development & margins, and supporting his board colleagues in growing this innovative business. John has previously worked client side at BCA; Bertelsmann's mail order division, and ran his own agency after gaining his initial grounding in media business at TMD / Carat and Ogilvy & Mather.

John has been an active member of the DMA for many years and has previously sat on the Agencies, Door Drop and Inserts Councils as well as regularly judging the DMA awards.