Institute of Direct and Digital Marketing, The
Jane has extensive commercial and not-for-profit experience in marketing from both client and agency perspectives. She has worked for businesses such as Volvo, Financial Times and Centaur Communications. She has considerable C-Suite consultancy experience in business strategy review and development for clients such as HSBC and the Department of Work and Pensions (DWP). Jane’s strengths are meticulous market evaluation skills, strategic planning, campaign development and financial control. She was also a long time Tutor and lecturer for the IDM’s flagship Diploma courses prior to joining the IDM as Programme Director in 2013.