Chloë Armstrong
Data advocate with a background in design and a passion for behavioural marketing. Chloë champions the innovative use of Data & Creativity within organisations to deliver customer-focused solutions, drive growth and create the elusive customer-company win-win.
Chloë has worked in the Marketing & Creative industries for nearly a decade, working in-house and in B2B and B2C agencies.
An active DMA B2B council member, Chloë specialises in campaign strategy (acquisition and retention), delivery & measurement, test and learn optimisation, data analysis and insight, dashboard creation and management, CRM, customer journey management, and lead generation strategies.