Carolyn Causton

East Anglian Air Ambulance
Head of Direct Marketing and Supporter Insight

I am the Head of Direct Marketing and Supporter Insight for East Anglian Air Ambulance (EAAA), a charity that provides helicopter emergency medical services (HEMS) for the people of East Anglia.

Since our launch in 2000 we have attended over 22,000 lifesaving missions, touching the lives of many thousands of people.

Our crew comprises specialist pre-hospital doctors and critical-care paramedics, operating out of two high-tech helicopters from 07:00 until 19:00 from our Norwich base and from 07:00 until 01:30 from our Cambridge base. We were the first air ambulance in the country to attend helicopter emergency medical incidents in the hours of darkness to unknown and unlit sites.

Our mission

THE RELIEF OF SICKNESS AND INJURY AND THE PROTECTION OF HUMAN LIFE BY THE PROVISION OF AN AIR AMBULANCE SERVICE WITHIN THE AREA SERVED BY THE EAST OF ENGLAND AMBULANCE SERVICE NHS TRUST.

We aim to provide the best possible outcomes for people unfortunate enough to be involved in incidents or medical emergencies.

The combination of a quick response time, advanced critical care on scene, and rapid onward transfer, when appropriate, can be vital in saving lives and improving patients’ prospects of making a full recovery.

We are committed to delivering outstanding care, quality, and value to the community. We thrive on challenges, looking for innovative ways to grow and improve the service further through an open culture of continuous improvement, by scrutinising our actions, sharing knowledge, and learning from past events.

Our motivation comes from a determination and a passion to provide the best possible outcomes to our patients.