Andy is an international marketing leader with over 18 years B2B marketing experience.
In 2009 he established Bowan Arrow, an independent B2B channel marketing consultancy which is now one of the most respected channel marketing consultancies in the UK. He has worked for a number of blue-chip technology vendors, including 3Com, Iomega, Avaya and Nortel, throughout ASIA & EMEA and current clients for Bowan Arrow are leading global IT & Technology brands. Andy is an expert in navigating the channel market place and provides bespoke, intelligent marketing solutions for vendors and partners.
Andy is a B2B Marketing trainer specialising in Channel Marketing, Vice Chair of the DMA’s Responsible Marketing Committee, Vice Chair of the IDM’s B2B Marketing Council and an IDM Corporate Training tutor. He is also a judge for the DMA and Comms Dealer Annual Sales & Marketing awards.