DMA - Data & Marketing Association

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Amy Travis

Amy Travis

ASDA
Senior Director of Privacy, Ethics and Economic Compliance

Amy leads a team of compliance and risk specialists supporting one of the UK’s largest retailers. As Asda’s DPO she works closely with Customer, Marketing, Technology and Data Science teams to help deliver business strategy and innovation in a responsible and effective way.

Amy has over 16 years’ experience in digital and physical retail, including working internationally for Walmart on global compliance programmes. In recent years her focus has increasingly been on navigating the opportunities and unique challenges which an increasingly data-led industry presents for businesses and individuals.

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