DMA - Data & Marketing Association

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James Morgan

James Morgan is the Senior Director for Data Management & Information Strategy at Asda, with previous roles in data consulting and leading data and analytics teams in the supermarket, utilities, retail, financial services, telco and media sectors for organisations such as Sainsbury’s, O2, Sky, British Gas and Hutchison 3G. Over the last 20 years, James has not only delivered great outcomes across a range of sectors, but also built a wealth of experience and influence in the data world. He is a Fellow of the IDM, DMA Customer Data Council and Women in Data Committee Member. Named in the DataIQ 100 six times and a regular speaker and panellist at leading industry events